The Market

There are no published data available on the demand and supply position of the Imitation Jewellery as bulk of the industry is in the unorganized small scale sector. However, it can be roughly estimated that the domestic imitation jewellery market size is around Rs. 1000 crores.

The product find wide usage among the female populace, particularly between the age group of 10 to 50 years and is popular among all classes of people including middle and lower middle class. There is also a pronounced fancy for an Indian Imitation Jewellery among foreign tourists, because of the variety of ethnic and trendy designs and intricate craftsmanship of Indian artisans. Further due to various factors like, growth in population, shift from real gold to imitation jewellery for safety reasons, frequent change in tastes & designs on account of increased media exposure, etc., the imitation market is ever growing which renders good marketing scope to all the players in the field, more so to the branded products. Branded products being very limited, Hitechi has a good scope in increasing its market share in the expanding market.Hitechi is already in the shopping list of foreign tourist, business class from various foreign countries as well foreign trade buyers.

The Hitechi brand is well established in the domestic market & has good potential to compete in international markets on account of quality products and economical rates due to availability of cheap labour.

Today Hitechi is a well known brand in the domestic market as well poised to be reputed brand in international market.